Most leaders aren't bad at motivating people—they're just using a model that neuroscience has already disproven. Built on decades of research and field-tested with organizations including Microsoft, NASA, CVS, and Mattel, this book replaces outdated reward-and-punishment thinking with a practical, proven process called "optimal motivation."
What you'll find inside:
This book is for managers, HR professionals, and organizational leaders who are tired of chasing engagement scores and want a research-backed alternative that actually sticks. It is not a collection of motivational tactics; it is a fundamental shift in how leaders understand human drive.
If motivation on your team feels forced or fragile, this is where the change starts.