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Cracking the Code

How to Win Hearts, Change Minds, and Restore America's Original Vision

ebook
2 of 2 copies available
2 of 2 copies available
By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week
Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine
Offers exercises and examples throughout to help readers put the concepts they’re learning into practice
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It’s not an escalation in Iraq, it’s a surge; it’s not the inheritance tax, it’s the death tax; it’s not drilling for oil, it’s exploring for energy.
Conservatives didn’t intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can’t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It’s both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.

Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you’ll see things you hadn’t realized were there—in everything from advertising to political rants—and discover abilities you didn’t know you had. Whether you’re a politician, an activist, a volunteer, or a concerned citizen, you’ll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
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    • Publisher's Weekly

      September 1, 2004
      The former "head of Social, Political, Economic and Technological Scenarios" for Royal Dutch/Shell's London office, Kahane is now an international mediation consultant. He offers problem-solving guidance by way of narrative biography, describing his extensive experience in defining and tackling tough problems, those that "usually don't get solved peacefully. They either don't get solved at all--they get stuck--or they get solved by force." The details of his interventions may be fresher than the advice they can be boiled down to: the most important problem-solving components, Kahane says, are talking and listening openly, reflectively and empathetically. Yet when Kahane describes the 1996 and 1997 meetings he helped convene in Colombia between the government and armed factions on the left and the right, the fragility of his concepts and the importance of committing to them in good faith become clear. A workshop he describes at the University of the North in South Africa, "a rural, apartheid-era institution with a history of conflict between radical black students and conservative white faculty," makes for another of many compelling object lessons. Companies and individuals who don't face potentially violent disagreement or carry bitter histories of violence will still find thought-provoking (occasionally verging on spiritual) discourse on handling difficult situations gracefully, productively and calmly.

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  • English

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