向格力学营销（About China Enterprise: Learn Marketing from Gree）

Gree is the company that people can never ingore when talking about marketing. Possessing the most innovative marketing mode in the 21st century, Gree is a miracle created by Chinese national enterprise in the economic field. When discussing the academic subject marketing, people can never avoid talking about the marketing methods and successful experiences of Gree. Learn Marketing from Gree, catching the shining point of Gree-marketing, is a book which explores Gree's marketing stragetgy from an all-around aspects including product positioning, exploration of sales channel ,sales principles, brand building, workforce development, and quality guarantee. The book explains the key to the success of Gree's marketing and tells you the secret of the success of China's"King of Air Conditioner。