Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
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Release date
July 5, 2007 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781101202418
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EPUB ebook
- ISBN: 9781101202418
- File size: 7292 KB
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Languages
- English
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Formats
- Kindle Book
- OverDrive Read
- EPUB ebook
subjects
Languages
- English
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